For those of you who don’t know, SIA, Snowsports Industries America, is an annual trade show where snow brands show off their latest goods and shops like Salty Peaks go there to buy them. The trade show is a ton of fun with shopping all day, meeting with the brands and getting the inside scoop, and night life galore full of booze, babes, and bad decisions. Many brands put 10’s of thousands of dollars into their booths trying to draw more attention and sales and one of the dopest booths is the 686 x Skullcandy Lights Out boxing ring. This is the second year for Lights Out, and it’s a place where people from all aspects of the industry line up to beat the poo out of someone else in the industry. It’s definitely a healthy way to settle beefs that form across enemy lines. Check out this sick video of average joes throwing punches in front of a frenzied crowd.
686 Lights Out Recap – SIA from 686 Technical Apparel on Vimeo.
