Rick Alden, founder of Skullcandy and Stance Socks, has also been a very active member of Wasatch Equality, the group spearheading the lawsuit against Alta for not allowing snowboarders. In the latest video from WE, Rick actually went to Alta to show the experience and unadulterated discrimination he felt, even when he was riding his splitboard as skis. There’s no doubt in my mind that it is time for a change, and this video proves it even more. #FreeAlta
From Wasatch Equality’s YouTube:
TOGETHER WE MOVE MOUNTAINS
In the early days of snowboarding, Alta Ski Area was one of the first resorts to open its lifts to young riders, but complaints against snowboarding and popular opinion at the time lead Alta management to ban the sport indefinitely.
Now, more than three decades later, Alta Ski Area is one of the only resorts in the country still refusing to accommodate the snowboard community, and the only resort doing so on public land.
Join Wasatch Equality in fighting to overturn Alta’s snowboarding ban.
