Now Bindings are the latest hotness from some of the best minds in snowboarding. If you’re like me and didn’t understand these bindings for the longest time, check out this hilarious yet informative video from the good people at YoBeat:
What I got out of it, and after some research on Now’s website, is that these bindings make turning easier and more fluid without sacrificing and power or stability. Seems pretty legit to me! Plus they have flippable straps to customize where on your foot gets the most support for all different types of riding styles.
If you’re still not convinced on the technology, just watch this video of Frank April DESTROYING the streets for X Games Real Snow. Then, come check them out in the store or online soon!


